Create a Big Smile
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The founders

Creative minds.

Two heads. Two personalities. One vision.

We are different – and that is exactly what makes us so strong as a founding team. Where one pushes new ideas forward with full energy, the other makes sure everything holds together. This balance of drive, curiosity and clear structure is the foundation for everything we build.

This mix is who we are. We complement each other, challenge each other, learn from each other and grow together – every single day.

Not polished and perfect. Real, easy-going and having fun with what we do. Because we believe: the best results do not come from trying to be perfect – they come from being real.

Two founders. One team. One shared mission.

And exactly this energy runs through the whole agency.

Julian & Lilly — Gründer von PLAYGROUND

Julian & Lilly

Co-Founders & Creative Directors

Julian Lehmann

Co-Founder & Creative Director

Say hi to Julian.

From his previous stops at CBRE, ECE and Dr. Oetker he brings strong strategic knowledge across many areas. His warm, humorous style makes him the perfect sparring partner for clients and team.

Stationen & Erfahrung

Dr. OetkerECE MarketplacesCBRE10+ Jahre Brand & Strategy

⚽️ ❤️ 🍽️ 🤪 🚀

Lilly Wittrock

Co-Founder & Creative Director

Say hi to Lilly.

Co-founder, foodie and creative mind of the agency. For over ten years she has lived her passion for marketing, food and good content – running her own business since 2017 with one ambition: making brands not just visible, but truly tangible. What drives her? Ideas that stick. Concepts that work. Content that does not look like advertising but reaches people. And of course: the first cappuccino of the day.

Stationen & Erfahrung

mymuesliGameChangerLILWITTI (eigenes Unternehmen)Self-employed since 201712+ Jahre MarketingFood · Lifestyle · Hospitality

🐶 💙 ☕️ 🤝 🦔

The Team

The crew of our playground.

freshly on board: Nike ↓

Real people, real personalities — the minds behind the smiles.

Josie

Content & Creative

Say hi to Josie.

Always ready with a good line, this Stuttgart-born creative shows where the hammer hangs in content heaven. With coolness, creative energy and a real eye for detail, Josie is our content powerhouse.

🐧 🍫 🤾🏻‍♂️ 🚀 🍻

Dennis

Film & Schnitt

Say hi to Dennis.

Born and raised in Hamburg and a true multi-talent. With his eye for aesthetics and strong skills in film and editing, he turns ideas into real stories.

🎥 ❤️ 🦦 🎹 🏍️

Liam

Creator & Camera

Say hi to Liam.

The charming Freiburg native shines in front of and behind the camera. With his sense for aesthetics and fashion he turns every clip into a highlight.

🕺🏾 🫧 🍕 🏃 😊

André

Video & Editing

Say hi to André.

With a structured mindset and an eye for detail, André brings every project to the point — and his video skills add the final creative kick.

🍸 📸 💙 🐧 🎸

Sina

Projektmanagement & Lead

Say hi to Sina.

Sina is one of our leads and our project management expert. With experience from major brand worlds – including ABOUT YOU – she brings clear processes into the team.

🧠 ✨ ☕ 🎯 💛

Nike

Content & Production

Say hi to Nike.

New in the team — and already right in the middle. Nike brings fresh energy, a good eye for content and the right dose of calm for the hot moments.

🔥 🌈 📷 🎬 ☕️

Fancy a little Schnack with us?

Say hi →