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Four industries where we are truly at home. Pick yours.
From snack bar to trend brand: we build food and beverage brands that stand out on shelf — and get loved in the feed.
12+ years of food marketing — our honest learnings, no buzzwords.
Just because a product is on the shelf does not mean it sells. What counts today: the brand in the mind before it hits the shelf — through social, creators and content.
We consistently see: with food brands, short video formats (Reels, TikTok) perform 8–12x better than photo posts. But they must feel like content, not advertising.
A product launch without a creator collab leaves reach on the table. Also: micro-creators (10–50K) convert better than mega-creators — their audience is tighter and more loyal.
A recurring format over 6-12 months — same visual language, same tone. Builds recognition like a good TV ad.
From teaser through launch to reviewer wave — the full story with creator integration and retail activation.
15–25 creators, same product, honest perspectives. Raw phone video beats any glossy campaign — and delivers weeks of content in one week.
How is the product made, who is behind it, what is the idea? Substance instead of advertising — that is exactly what the audience buys.
Hotels, restaurants, patisseries, lounges — we translate atmosphere into content that turns guests into regulars.
From Pesca to Privathotel Lindtner — our practice from the hospitality world.
80% of guests check the Instagram account before making a reservation. If you do not convey atmosphere there, you lose before you have said hello.
A Google rating of 4.7 vs 4.3 makes twice the difference of any campaign. Review activation is the underrated lever.
Regulars bring more revenue than any new campaign. Content showing insider moments (team, kitchen, rituals) builds loyalty no ad budget can buy.
Your story in 12 reels — from founding story through kitchen to the team behind the service.
New menu, new season, new story. Four times a year a content package that sparks curiosity and drives reservations.
People buy from people. We show who is behind the bar, in the kitchen, at the reception — personal, not generic.
A system that turns every happy guest into a review. Small, but the biggest ranking lever locally.
Beauty rituals, lifestyle moments, fashion statements: here visual language with attitude counts.
Content that does not just show — it attracts.
A billion-dollar business in China already, ramping up in Europe. Beauty brands building livestream formats now secure a channel their competitors are still missing.
Pure product shots lose. What wins: editorial moments, people, atmosphere. The brand must feel like a magazine — not a catalogue.
UGC beats any professional campaign on conversion. Brands that systematically involve creators for testing grow twice as fast.
4-6 weeks of content wave with a clear story — people, colours, mood. Like a collection, not an ad.
A recurring live appointment — Q&A, product reveals, community moments. Builds closeness no post feed can.
20-30 creators, same product, different perspectives. Massive reach + authentic reviews in one go.
What is inside? Why? How is it made? Transparency is the new luxury — especially in beauty.
Live reporting, real-time content, on-site production: we turn a moment into resonance.
From Internorga to Nordstil — practice from 15+ events.
70% of reach happens in the 4 weeks AFTER the event — through aftermovie, recap content, behind-the-scenes. Producing only on site leaves value on the table.
A raw reel 2 hours after the appearance performs better than a perfectly edited post 3 days later. Speed is a feature.
Whoever attended (or consumed the content) is your hottest audience for the next 90 days — for next year's ticket sales or sponsor content.
2-3 people on site — photo, video, social. Realtime posts, stories, direct community interaction during the event.
90 seconds that pack the energy of an entire event into one loop. Perfect for social, website, next sponsor pitches.
Speakers, exhibitors, visitors — short interviews you can roll out on your feed for weeks.
4 weeks of structured content after the event — from highlights and learnings to save-the-date for the next edition.
From shopping centre to city-centre campaign: we bring retail and cities back onto the stage — with content, campaigns and events that bring footfall and emotion back.
Julian brings 10+ years of ECE and CBRE experience — retail and centre marketing are part of the DNA of PLAYGROUND.
Classic retail advertising fizzles out. What works: authentic content with retailers, centre managers and real customers — like a documentary series.
City centres compete with online shopping. Only cities with a clear brand and a digital presence win — everyone else becomes a transit station.
A late-night shopping event with 500 visitors brings more to the brand than a 4-week poster. Retail wins today in moments — not in campaigns.
90-second film showing what makes your place unique — for website, social and local cinema advertising.
Weekly content series with real people from the centre or city. Builds community and makes the place human.
Full channel build-up — from content strategy to community management. Also scalable for smaller cities.
Reels, TikTok, Google Business: we bring retail and marketing teams up to eye level — practical, ready to apply.
A curated creator event on site — in the centre, downtown or in the region. Reach, content and footfall in one go. Julian ran FOOD-TOPIA at ECE and now brings this format to your city.
Perfect. Neither do we. We work with anyone who wants to build brands you can feel.
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