Create a Big Smile
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hello@playground-agency.de · +49 178 4446292
Hamburg × Frankfurt

Work that creates smiles

Work

What we create — online and offline. Brands & events you can feel.

These brands trust us

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Mehr als Marketing.
Experiences that stay.

Our showreel shows what drives us: creative ideas, strong strategies and real passion for brands. From content to campaigns to community.

Everything from one team. All with heart. All with the ambition to create something special together.

Cases

Modular aufgebaut — beliebig erweiterbar.

MaxiNutrition — Case Study von PLAYGROUND

MaxiNutrition

Fitness food becomes a love brand.

StrategySocial MediaInfluencerEvents

Turning a strong product into a brand people really love — online and offline.

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Travelite — Case Study von PLAYGROUND

Travelite

Travel-luggage brand from Hamburg.

Online & Offline StrategySocial MediaContent Creation

We brought travelite to life digitally and built a community around travel & wanderlust.

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BETR Burger — Case Study von PLAYGROUND

BETR Burger

Better Burger, lauter Auftritt.

BrandingSocial MediaContent production

Content that makes you hungry — and lets the brand speak up.

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Clarity — Case Study von PLAYGROUND

Clarity

Refreshment you can see.

ProductionContentSocial Media

Summer, pool, liquid ritual — content that makes you crave the moment.

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Sensai — Case Study von PLAYGROUND

Sensai

Japanische Pflege-Rituale.

ProductionBeauty ContentMotion

Textures, light and calm — premium beauty content with elegance.

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Peas of Heaven — Case Study von PLAYGROUND

Peas of Heaven

Plant-based & crazy for Peasy.

Content productionSocial MediaFood photography

Food content that has fun and creates appetite for plant-based.

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Pesca — Case Study von PLAYGROUND

Pesca

Theatre of Fish, Hamburg.

FilmSocial MediaContent

Fresh fish, staged big.

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EVRST — Case Study von PLAYGROUND

EVRST

Move. Sweat. Smile.

Creator EventSocial MediaFilm

Movement, community and energy — staged as an experience.

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Hamburger SV — Case Study von PLAYGROUND

Hamburger SV

Der Dino, in Szene gesetzt.

ContentFilmSocial Media

Pure emotion — content for one of the most storied football clubs in Germany.

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Beetgold — Case Study von PLAYGROUND

Beetgold

Pflanzlich, bunt, lecker.

Food photographySocial MediaContent

Food content that makes plant-based crave-worthy — colourful and delicious.

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NAIS — Case Study von PLAYGROUND

NAIS

Cool & verspielt.

Social MediaFood photographyAktivierung

Sweet moments that stick.

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YVY — Case Study von PLAYGROUND

YVY

Self-care, celebrated.

Social MediaContentCreator

Lifestyle content with feel-good factor.

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Sevens — Case Study von PLAYGROUND

Sevens

Shopping as a stage.

EventBrand ActivationContent

A house that becomes a stage.

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Lindner Hotels — Case Study von PLAYGROUND

Lindner Hotels & Resorts

Stay excited.

FilmSocial MediaContent

Hospitality that makes you want to stay.

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Living Berlin — Case Study von PLAYGROUND

Living Berlin

Spaces with character.

ImmobilienFilmContent

Real estate you can feel.

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HDE — Case Study von PLAYGROUND

HDE — Handelsverband

Voice of retail.

FilmContentEvent

Retail topics made visible.

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Le big TamTam — Case Study von PLAYGROUND

Le big TamTam

Big Tamtam.

FilmSocial MediaFood photography

Enjoyment that sparks conversation.

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Internorga — Case Study von PLAYGROUND

Internorga

Leading trade show, told live.

FilmMesseSocial Media

Trade show moments that create reach.

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Morgenmuffel — Case Study von PLAYGROUND

Morgenmuffel

Guten Morgen, anders.

Social MediaContentBranding

Breakfast with a wink.

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Kitchen Heroes — Case Study von PLAYGROUND

Kitchen Heroes

Helden am Herd.

Food photographySocial MediaContent

Food content that whets the appetite.

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Konditorei Lindtner — Case Study von PLAYGROUND

Konditorei Lindtner

Craft & sweetness.

FilmFood photographySocial Media

Confectioner's craft, finely staged.

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Holy — Case Study von PLAYGROUND

Holy

Bold & unverwechselbar.

Social MediaContentBranding

Content with character.

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Crumbel Bar — Case Study von PLAYGROUND

Crumbel Bar

Sweet seduction.

Social MediaFood photographyContent

Content that melts on the tongue.

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Bembel & Gebabbel — Case Study von PLAYGROUND

Bembel & Gebabbel

Hessen, Herz & Haltung.

Social MediaEventContent

Frankfurt lifestyle, staged.

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ECE — Case Study von PLAYGROUND

ECE

Shopping-Erlebnisse, live.

EventBrand ActivationContent

Activations that turn centre visits into experiences.

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Gastwelt — Case Study von PLAYGROUND

Gastwelt

Gastlichkeit on Tour.

EventBrand ActivationContent

Brands that reach people on the move.

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Küchen Keie — Case Study von PLAYGROUND

Küchen Keie

Familienbetrieb, in Szene gesetzt.

ImagefilmSocial MediaContent

Image film + social reels from a single shoot — for a family-run kitchen studio.

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KOYI — Case Study von PLAYGROUND

KOYI

Young brand, clearly positioned.

BrandingSocial MediaContent

Social-first concept with clear visual language and consistent formats.

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CoachOS — Case Study von PLAYGROUND

CoachOS

Digitales Trainer-Tool.

SaaSContentExplainer

From social setup to multi-language explainer video — complex product made understandable.

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Ambas — Case Study von PLAYGROUND

Ambas

Sports brand with attitude.

BrandingSportContent

Visual language and content that tell sport as a way of life.

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Stadtküken — Case Study von PLAYGROUND

Stadtküken

Hamburg lifestyle in one brand.

CommunityLifestyleContent

Content that shows everyday Hamburg — without being tourism advertising.

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Memberslounge — Case Study von PLAYGROUND

Memberslounge

Members club, told calmly.

HospitalityEventBrand

Brand world, events and editorial content with calm and substance.

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Privathotel Lindtner — Case Study von PLAYGROUND

Privathotel Lindtner

Hotel als Auszeit.

HospitalityWellnessContent

Content that shows the stay — not just the rooms.

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Lella Mozzarella

Lella Mozzarella

Frankfurter Restaurant.

Content CreationSocial MediaCreator Events

An Italian restaurant you can feel — in the feed and at the table.

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Farina Di Nonna — Case Study von PLAYGROUND

Farina Di Nonna

Handmade pizza from Frankfurt.

Social MediaContentCommunity

An Italian family format — told digitally and loved in the feed.

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Gut Brook — Case Study von PLAYGROUND

Gut Brook

Location for events & retreats.

StrategyVermarktungPositionierung

Gut Brook positioned as a brand for special occasions — strategy and marketing from one hand.

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LUV Lübeck — Case Study von PLAYGROUND

LUV Lübeck

Shopping centre in Luebeck.

StrategyConsultingCenter-Marketing

Consulting for the strategic realignment of LUV Shopping — audiences, footfall, future.

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Next Media — Case Study von PLAYGROUND

Next Media

Content & Ads.

AdsContentPerformance

From ad creatives to content series — campaigns that stand out and deliver numbers.

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Hood House — Case Study von PLAYGROUND

Hood House

Hotel with edge.

ContentSocialStorytelling

Visual language and content format for a hotel that stands out from the crowd — atmosphere in reels.

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DripDrip — Case Study von PLAYGROUND

DripDrip

Streetwear-Retail.

Social MediaCreator EventsCommunity

Community strategy and creator events that fill the store and turn the feed into a cult favourite.

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Viebrockhaus — Case Study von PLAYGROUND

Viebrockhaus

Heritage house with a future.

StrategyConsultingBrand building

Brand strategy for a family business with history — positioning, target groups, 3-year plan.

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Edeka Struve — Case Study von PLAYGROUND

Edeka Struve

Full-range retailer with character.

ContentLEHSocial

Content that shows what makes an independent Edeka retailer — craftsmanship, regional roots, real people.

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Duolingo — Case Study von PLAYGROUND

Duolingo

Globale Lieblings-Sprach-App.

ConsultingContentInternational

Consulting for Duolingo — content ideas in the brand's unique community tone.

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Real images from our work — we complement the final case texts on an ongoing basis.

More brands & projects

FisslerRatsherrnWitwenballHanseviertelRahlstedt CenterPrivathotel LindtnerStadtkükenCoach OSMembers LoungeSlooowDuolingoCBREambas

… and many more. Detailed cases with pictures & videos on these brands will follow shortly.

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