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Hotel marketing 2026 — what really works now.
From Instagram presence to Google ranking: we show which hotel marketing trends really drive bookings in 2026 — with concrete examples from our clients.
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Notes from our everyday. Observations about brands, people and what works. Written by us — Lilly and Julian — and our team. Honest, opinionated, no listicle BS.
FeaturedFrom Instagram presence to Google ranking: we show which hotel marketing trends really drive bookings in 2026 — with concrete examples from our clients.
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Why a brand only becomes truly strong when digital and analog touchpoints connect. Concrete examples from hospitality and retail — with numbers.
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What to ask during the selection, which red flags to look for and how to tell in 30 minutes whether an agency fits your brand.
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From founder content to team storytelling: how you turn real faces into the most important weapon in your brand communication.
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What brands like Peas of Heaven, MaxiNutrition or Duolingo get right — and how to systematically build a community around your brand.
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What has to happen in the first 2 seconds, why a good hook matters more than any camera setup, and the 5 formats that will define 2026.
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How to tell the substance of an established family business in a modern way without losing the roots. Learnings from Küchen Keie, Lindtner & Co.
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We had young people intern with us. What they saw, what surprised us — and why formats like this are worth their weight in gold.
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We share our insights from 12+ years of brand work — compact, practical, no advertising. No unsubscribe carousel, no lists rented out.